Online business have a set record of success as we look at many other examples including OLX, Take a lot, Trivago and many more. Nowadays there ae more businesses online than in physical locations, why is that? The market place have made a huge move to online places, from trading stocks to employing other services
There are certain steps one needs to follow, they’re basic steps that will guide you through setting up your online business. It’s basically going to cost you less than what you need as capital to start a business in a premises. One important aspect of planning to move your business online is to have some sort of background of what internet is, how to use this. You also need basic knowledge of using websites but if you have been using social media websites such as Facebook and Twitter, you should have no problems going forward.
Basic steps to follow when starting an online business
1. Research – As an entrepreneur, you already know there are so many businesses or business ideas launched on the internet so the first and far most important step you can take is to do a thorough research about the market you want to engage into. Find that gap and fill it in with your unique ideas and solutions. To boost your chances of business success, you may be required to come up with a best and unique solutions, that will make your online business easily accessible and safe.
2. Website – In order to exist online, you need to register yourself a website domain and hosting. The domain name should have a keyword reflecting your business topic or service. Find the right framework for your business, for example, if you’re going to sell most of your products via email, you might want to look an MailChimp for nicely designed email newsletters. If you don’t know how to build or use any framework, please find a professional website developer, whether a company or freelance to make you the site you like to have.
Once you have your website running, you might want to also look at Google Adwords, very cheap advertising platform, from just R300, Google will place your business in the search results and other content related websites with the aim of increasing your web presence.
3. Content – Companies that rule the internet such as Google and Yahoo require that each website have rich content that speaks with the audience. In order for your customers to reach you on the internet, you could have advertised your business elsewhere right? Either way, you need to write content that sells, whether it’s for your ad or products, it has to sell from the get go.
4. Social Media – At this point, you need to build your community of customers, a reputation for your business. Give tips and advises about being a business owner at the same time promoting your products. Provide this information, guidelines free of charge while increasing follow-ship of your page. If you have a budget for marketing, you might want to run promotions on social media as well to drive even more traffic to your page and website.